Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems

$585.00
(No reviews yet) Write a Review
SKU:
9783721209822
Author:
Ben Wittner and Sascha Thoma
Publisher:
Verlag Niggli
Publication date:
2018-10-04
Format:
Hardback
Pages:
320
Adding to cart… The item has been added
As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.

At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.