Shikake: The Japanese Art of Shaping Behavior Through Design

WW Norton & Co

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Naohiro Matsumura (Osaka University)
WW Norton & Co
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Following The Little Book of Hygge, The Gentle Art of Swedish Death Cleaning and other bestsellers, Shikake introduces the latest example of practical wisdom from abroad: shikakeology, a phenomenon sweeping Japan. Naohiro Matsumura-renowned as the founder of the study of shikake, the Japanese word for "device"-has devised a new approach to design as astonishingly simple in its logic as it is sophisticated in its psychology. For example: * a staircase painted like piano keys prompts people to exercise * a symbol of a shrine placed in a public square discourages vandalism Combining traditional Japanese aesthetics with the lessons of behavioural economics, Matsumura presents a tool kit for literally anyone who wants to create their own mindful designs-and reveals how shikakes can help us address big challenges, including even climate change. Mind-bending yet elegant, Shikake will inspire readers to appreciate-and transform-the analogue world around them.